As we approach another winter in the usually-mild Pacific Northwest, it’s time to explain #pdxtst.

#pdxtst is a Twitter hashtag that stands for the Portland Twitter! Storm! Team!

Those exclamation points are important, because we’re actually making fun of the overreactions by local mainstream news media. I explain it further in this video recorded in early 2009:

I don’t recall if it was myself or Kelly Guimont (@verso) who first used the hashtag. The part that I love is that now all of the mainstream media folks now use the hashtag for local weather coverage. New media is fun!