Seattle Talk on November 14th: From Domain to Fame

WordPress has that famed five-minute install, right? Right. And with most modern web hosts, it’s much quicker than that by using their control panel.

But installing WordPress is but one step in the overall process of launching a new website. Regardless of whether your new online venture is for a hobby or a business, there’s a lot more ot launching a new site than just making WordPress run.

That’s the topic for a talk I’m giving in a couple weeks at the Seattle WordPress Meetup. Join me on November 14th at TechStars.

Seattle Skyline as seen from Gas Works Park

Before the launch, you’ll want to think about how the site is structured and the design. You’ll need to plan for the initial content (both static and dynamic) that should be ready to go while still under wraps. And there should be some preparatory work to ensure that when you launch, someone knows.

On launch day, several things need to happen, and if they’re done in the wrong order it’s not hard to make a potentially embarrassing mistake.

Immediately after the launch, you’ll want to be ready with additional content and promotional steps to bring folks to the site and convert them in some way… whether that’s to a subscriber of some sort, a buyer, someone who’s sharing your content, or whatever other action it is that you hope for your visitors.

We’re going to walk through this in Seattle. Be there… or don’t. :)

Speaking About WordPress Writing at WordCamp Seattle

WordCamp SeattleI’m excited to announce that I’ll be in Seattle on June 8th to speak at WordCamp Seattle, a conference for writers, designers, developers, and others using the WordPress platform.

First, if you’re anywhere in the Pacific Northwest and use WordPress and haven’t yet purchased a ticket for the event, go do that now because it’s on the way to being a sold-out event. Then come back here, and read more about the fact that I’m speaking about

Writing Workflow for WordPress

Having blogged for over 12 years, a majority of that time with WordPress, and having written thousands of articles for a variety of websites, I’ve figured out some tips, tricks, and methods for ensuring a relatively frictionless writing process that produces pleasing results.

This talk will be aimed at intermediate and advanced users who are already familiar with WordPress basics such as posts vs. pages, installing a plugin, adding images, and other fundamentals.

My talk will encompass a look at how I write articles for the online world. From a process standpoint, this flow will include:

  • capturing and prioritizing ideas
  • drafting articles
  • preparing an article for publication (proofing, adding media, etc)
  • post-publishing promotion and followup

I also plan to dive into specific tools for the process, including:

  • writing in Markdown (why, how to learn, and tools)
  • managing scheduled posts (plugins that help)
  • a system for ensuring steps in the publishing process aren’t overlooked
  • a quick look at article promotion tools that don’t involve spamming or sleaze

Attendees should walk away with several ideas for increasing the efficiency of their writing and publishing process using a WordPress platform.

Interesting Links Roundup: October 17th

As I wander the web I find interesting things. I share:

What have you seen lately that’s interesting?

Interesting Links Roundup: April 16th

As I wander the web I find interesting things. I share:

What have you seen lately that’s interesting?

Hitting the Road to Talk Social Media for Photographers

SMUG LogoI’m excited to announce that I’ve begun working with SmugMug; they’ve added me to their roster of speakers available to talk at their local meetup groups (which are affectionately referred to as SMUGs – SmugMug User Groups). With SMUGs located all over the world including pretty much every mid- to large-sized US city, odds are that there’s a meetup group covering your area. Topics usually aren’t SmugMug-specific; if you’re interested in learning about lighting, equipment, technique, business, or anything else photo-related you’ll probably find your local SMUG to be of interest.

I’m available to speak on a few topics but it sounds like the one of most interest is Social Media Tools & Techniques for Photographers. After an overview of services such as Twitter, Facebook, Google+, LinkedIn, niche networks and blogging, I’ll dive into how to best use those tools depending on your goals (hint: there’s not a single recipe that works for all photographers). My goal is for each attendee to walk away knowing which tools are a good fit for their needs, how to best use those tools as part of a photographer’s overall strategy, and which tools (and techniques) should be ignored.

If you’re interested in having me speak to your SMUG in your city, have the leader of your local group contact me via email.

Interesting Links Roundup: January 20th

As I wander the web I find interesting things. I share:

What have you seen lately that’s interesting?