DJ Waldow is an email marketing expert who just wrote a book (co-authored by Jason Falls) called The Rebel’s Guide to Email Marketing. The book was just released; I’m partway through reading it and I’m finding lots of practical information. Email marketing doesn’t get quite as much buzz as some of the newer, social, “sexier” online marketing venues but the reality is that everyone has email and it can be a very effective method for communication with clients and peers. There are a lot of “best practices” out there, but one of the unique angles of DJ and Jason’s book is that they specifically talk about how breaking some of those rules can lead to good things.
A few weeks back I had a chance to interview DJ about email marketing; in addition to some general advice I asked some questions specific to photographers. Here’s the interview (about 19 minutes):