WP Photographers: WordPress + Photography

Earlier this week I launched WP Photographers, covering topics around WordPress for photographers.

This is kind of a “duh” thing as I’ve been deep into those two worlds for quite a while, yet it seems there’s not anyone really covering that space in depth. As I floated the idea in both communities over the last few months the reaction was generally enthusiastic… so I built it and here we are.

It’s a start. Much more to come.

If you’re a photographer who uses WordPress, it’s for you. If you’re a WordPresser who uses images and photos on your site, it’s for you.

WordPress for Photographers

Save 50% + Additional 20% on New Media Expo – One Day Only

New Media Expo (NMX) continues to be a premier event each year for those involved with internet business, whether it’s blogging, publishing, or podcasting.

Returning again to Las Vegas on January 4-6, 2014, today they’re offering a Black Friday Deal for 50% off conference tickets… and as a NMX speaker and affiliate, I have a code to take 20% off of that already-awesome deal.

Just hit this banner:

Join me at New Media Expo in January 2014!

That’ll take you to the NMX Website, where you’ll find the 50% Black Friday deal in effect. Use my personal discount code HOCKLEY20 at checkout to save 20% more, and I look forward to seeing you in Vegas in January!

Seattle Talk on November 14th: From Domain to Fame

WordPress has that famed five-minute install, right? Right. And with most modern web hosts, it’s much quicker than that by using their control panel.

But installing WordPress is but one step in the overall process of launching a new website. Regardless of whether your new online venture is for a hobby or a business, there’s a lot more ot launching a new site than just making WordPress run.

That’s the topic for a talk I’m giving in a couple weeks at the Seattle WordPress Meetup. Join me on November 14th at TechStars.

Seattle Skyline as seen from Gas Works Park

Before the launch, you’ll want to think about how the site is structured and the design. You’ll need to plan for the initial content (both static and dynamic) that should be ready to go while still under wraps. And there should be some preparatory work to ensure that when you launch, someone knows.

On launch day, several things need to happen, and if they’re done in the wrong order it’s not hard to make a potentially embarrassing mistake.

Immediately after the launch, you’ll want to be ready with additional content and promotional steps to bring folks to the site and convert them in some way… whether that’s to a subscriber of some sort, a buyer, someone who’s sharing your content, or whatever other action it is that you hope for your visitors.

We’re going to walk through this in Seattle. Be there… or don’t. :)

Writing Workflow Resources from WordCamp Seattle

A few resources that I mentioned during my talk today at WordCamp Seattle about my writing workflow. Once the video of my talk is online at WordPress.tv, I’ll share that as well so you can have the complete picture.

Roughly in the order they should’ve been mentioned during my talk:

  • Field Notes – notebooks that I carry everywhere for idea capture
  • OmniFocus – task management application based on David Allen’s Getting Things Done priciples.
  • Evernote – note taking and capture application
  • Dropbox – easily synchronize your plain text drafts (or anything) between computers, smartphones, tablets, and other devices.
  • Markdown – markup language for easy writing for the web
  • Markdown Field Guide – iBook by David Sparks and Eddie Smith with a huge quantity of information about learning Markdown including a bunch of audio interviews and screencasts
  • Byword – Mac, iPhone, iPad text editor with excellent Markdown support
  • MarkdownPad – Windows text editor for Markdown
  • Markdown QuickTags – WordPress plugin for editing Markdown in the WordPress post editor
  • Publish Confirmation Plugin – WordPress plugin to ask you if you’re really sure you wanted to mash that Publish button
  • Editorial Calendar – WordPress plugin for a, um, editorial calendar
  • Dashboard Scheduled Posts – WordPress plugins to show scheduled posts in a widget on the WordPress admin dashboard
  • Sprout Social. – Social media management system that, among other things, allows for queued and scheduled social media updates

Feel free to comment with any questions. A couple of the links above are affilate links and I’ll get a tiny commission if you buy something.

Speaking About WordPress Writing at WordCamp Seattle

WordCamp SeattleI’m excited to announce that I’ll be in Seattle on June 8th to speak at WordCamp Seattle, a conference for writers, designers, developers, and others using the WordPress platform.

First, if you’re anywhere in the Pacific Northwest and use WordPress and haven’t yet purchased a ticket for the event, go do that now because it’s on the way to being a sold-out event. Then come back here, and read more about the fact that I’m speaking about

Writing Workflow for WordPress

Having blogged for over 12 years, a majority of that time with WordPress, and having written thousands of articles for a variety of websites, I’ve figured out some tips, tricks, and methods for ensuring a relatively frictionless writing process that produces pleasing results.

This talk will be aimed at intermediate and advanced users who are already familiar with WordPress basics such as posts vs. pages, installing a plugin, adding images, and other fundamentals.

My talk will encompass a look at how I write articles for the online world. From a process standpoint, this flow will include:

  • capturing and prioritizing ideas
  • drafting articles
  • preparing an article for publication (proofing, adding media, etc)
  • post-publishing promotion and followup

I also plan to dive into specific tools for the process, including:

  • writing in Markdown (why, how to learn, and tools)
  • managing scheduled posts (plugins that help)
  • a system for ensuring steps in the publishing process aren’t overlooked
  • a quick look at article promotion tools that don’t involve spamming or sleaze

Attendees should walk away with several ideas for increasing the efficiency of their writing and publishing process using a WordPress platform.

Uncategorized / Untagged Content Penalties

As bloggers, writers, journalists, and other Google Reader users search for a solution to the disappearance of Google’s ubiquitous feed tool, one of the most popular alternatives is the NewsBlur service. Offering web, iOS, and Android portals to one’s feeds, NewsBlur provides a clean interface and supports quick keyboard navigation for power users.

Training NewsBlur

Another neat feature of NewsBlur is that you can “train” the software about which topics, authors, and feeds are of most (or least) interest. Power RSS users often subscribe to hundreds of feeds… in my case I have subscriptions that include:

  • individuals’ personal websites/blogs
  • news websites (both general news and niche news)
  • company blogs for products or services I use
  • blogs and websites of my competitors

The list goes on… while I subscribe to all of these feeds, some are of more importance than others. RSS is not email; it’s not critical that every item be read in a timely manner (or at all). Some topics are of more importance however. NewsBlur allows a user to indicate which tags, categories, authors, or keywords are more or less important, and it provides an interface such that if I’m quickly dipping into my feeds, I can easily view only those items that match my “most important” indicators.

Categories and TagsYour Untagged, Uncategorized Content is Going to be Overlooked

What I’ve discovered since I’ve started tagging is that there are a lot of folks leaving tons of posts as “Uncategorized” and there are quite a few content management systems that aren’t serving up categories or tags at all. This means that I’m not going to see these items and feeds if I’m using NewsBlur’s priority system to view my feeds. If, for example, I’ve told NewsBlur that I want to prioritize things in a WordPress category, or tagged as having to do with Flickr, your unmarked content won’t be caught.

Help me to indicate I might want your content. Categorize and tag appropriately.