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Save 50% + Additional 20% on New Media Expo – One Day Only

New Media Expo (NMX) continues to be a premier event each year for those involved with internet business, whether it’s blogging, publishing, or podcasting.

Returning again to Las Vegas on January 4-6, 2014, today they’re offering a Black Friday Deal for 50% off conference tickets… and as a NMX speaker and affiliate, I have a code to take 20% off of that already-awesome deal.

Just hit this banner:

Join me at New Media Expo in January 2014!

That’ll take you to the NMX Website, where you’ll find the 50% Black Friday deal in effect. Use my personal discount code HOCKLEY20 at checkout to save 20% more, and I look forward to seeing you in Vegas in January!

Apple Preventing in-store iPad Mini with Retina Purchases

It seems Apple is constraining in-store purchases of the iPad mini with retina display.

The Backstory

A couple nights ago, I reached that point where I was 99% certain I wanted to get an iPad mini, despite the lack of Touch ID. I knew supplies were tight, but I figured it was worth seeing if any were in stock locally. To my surprise, there were some available, so I placed an order for Personal Pickup at the Pioneer Place Apple Store.

Yesterday, I picked up the new iPad at lunch time and started to install things and get it set up. Knowing that a few folks had seen image retention problems, I decided to use the test by Marco Arment to check my display.

Unfortunately, it failed with a noticeable retained pattern.

I set up a Genius Bar appointment for later in the afternoon. I talked to the Genius about what I saw and she said that because the unit was brand new, it made sense to just return it and get a new one rather than any sort of repair process. So far, so good.

We Don’t Have Any Available

The Genius told me that they didn’t have any of the same model iPad available for exchange (they didn’t have the other color, either). She was very apologetic and facilitated me returning the defective iPad, telling me that I should just order a new one online and that was going to be the quickest way to get a new unit.

That was a bummer, but not entirely unsurprising, since I knew supplies were short. What happened next was the surprise.

I left the store, went out to my car, and had a bright idea: I was about to drive across town for a meeting, putting me within a mile of another Apple Store (Bridgeport Village). I figured I’d fire up the Apple Store app and see if the other store had any iPads available.

They did. But the app also told me that Pioneer Place, the store I’d just left, had them available as well.

Apple Preventing Stores from Selling iPads Without Online Order

I walked back into the store and talked with two employees, explaining what I’d seen and asking for an explanation. They told me that they’re not able to sell the iPad mini with retina units unless they’ve been preordered online.

That’s right: they have the units in stock, but aren’t allowed to sell them to a customer who walks into the store and asks for one.

They suggested that I could order one online and that it would be ready for pickup, at that store, within an hour. They even offered to let me use the store’s computers to make the order. After a bit of back-and-forth conversation that basically consisted of me repeating WTF, I left the store as I needed to head across town.

Once back in my car, I ordered the iPad for pickup at Bridgeport, made the 45-minute drive, picked it up, and was on my way.

The new unit doesn’t have the screen retention problem.

Current iPhone Homescreen

File this under the “documenting it just for the heck of it” bucket.

Aaron Hockley's iPhone Home Screen - November 2013

WTF Hockley, or Facebook and Instagram Redux

tl;dr I (re)joined Facebook and Instagram.

I used to be in both places. Then, almost a year ago, I wrote a bit about deciding to leave both social networks. Without rehashing that entire post, I’ll say that it came down to being opposed to the behaviors of the company.

In the past year we’ve seen that Facebook and Instagram have continued being less-than-perfect. Alternatives have sprung up such as Pressgram1. Google has started using personal data for explicit advertising, a la Facebook.

We’ve learned that the NSA is watching everything, regardless of company.

By the numbers, most folks are still on Facebook and Instagram when compared with alternative networks. Popularity isn’t everything, but it is something.

In the past several months I’ve had a few personal and a couple professional opportunities missed due to my non-Facebook and non-Instagram stance.

I’ve changed my mind. I’ve decided that while I still disagree with many things about how Facebook / Instagram does business, I suspect that the benefits of having a presence will outweigh potential downsides.

Was I wrong a year ago? Maybe. Am I right now? Maybe. Am I confident in those answers? Maybe.

We’ll see. Let’s be all social networky.

Follow my mobile photography on Instagramn (@hockleyphoto), or add me as a friend on Facebook.


  1. Which I will continue to use. 

Seattle Talk on November 14th: From Domain to Fame

WordPress has that famed five-minute install, right? Right. And with most modern web hosts, it’s much quicker than that by using their control panel.

But installing WordPress is but one step in the overall process of launching a new website. Regardless of whether your new online venture is for a hobby or a business, there’s a lot more ot launching a new site than just making WordPress run.

That’s the topic for a talk I’m giving in a couple weeks at the Seattle WordPress Meetup. Join me on November 14th at TechStars.

Seattle Skyline as seen from Gas Works Park

Before the launch, you’ll want to think about how the site is structured and the design. You’ll need to plan for the initial content (both static and dynamic) that should be ready to go while still under wraps. And there should be some preparatory work to ensure that when you launch, someone knows.

On launch day, several things need to happen, and if they’re done in the wrong order it’s not hard to make a potentially embarrassing mistake.

Immediately after the launch, you’ll want to be ready with additional content and promotional steps to bring folks to the site and convert them in some way… whether that’s to a subscriber of some sort, a buyer, someone who’s sharing your content, or whatever other action it is that you hope for your visitors.

We’re going to walk through this in Seattle. Be there… or don’t. :)

The Spot

The Spot – on the ceiling of the historic Fox Theater in Centralia

Published via Pressgram